Why Don’t You – Summer 2015-2016



Model – Amberley @ Red11        Hair – Bronwyn Illingworth

Makeup – Abby Black        Photography – Tash Hopkins

Carlson’s summer 2015-2016 collection is inspired by the legendary Diana Vreeland – famed editor of Harper’s Bazaar and then editor in chief of US Vogue – whose distinctive personal style helped define the world of high fashion for half a century.

Vreeland’s life has provided a wealth of images and references that have been re-imagined throughout the collection. Styled to reflect the infamous ‘70s – a period when Vreeland was a part of Andy Warhol’s circle and the avant-garde New York counter culture, including her discovery of the legendary model Penelope Tree.

“Suiting this summer has a slightly masculine feel,” says designer Tanya Carlson. “Our tailoring has been softened a little to evoke the more relaxed suiting favoured by Vreeland, as seen in the duster-style Diana coat and the drawstring waist Reed pant.”

Chinoiserie is given a modern edge with the use of a silk floral placement print in a range of styles from the Avedon dress to the Beaton kimono. “The Peacock dress and skirt embody the intricate beading and embellishment that was a signature of Vreeland’s decorative style,” continues Carlson.

Vreeland was never afraid of strong prints or bright colours and was noted for her famous remark “pink is the navy blue of India”. This passion for colour has been carried throughout Carlson’s collection and is referenced in the stunning Fuchsia Print silk styles – the Why Don’t You tunic and Think Pink camisole. Bold red and marine blue are highlights of the Rayon Crepe story, which includes the return of the phenomenally popular Pina Colada dress.

Tying the range together are three animal prints – one in silver lurex, one in subtle camel rayon, and the last in classic black and white – with all styles designed to work as separates or to pair back with suiting.

Carlson has once again demonstrated her innate skill in beautifully dressing women while capturing a sense of ‘now’ in her pieces. The resulting range is fresh and modern, and retains the hallmarks of the brand so dearly loved by her legions of loyal fans.